How often should I post on social media?

It depends on the platform: Instagram 3-5 times per week, Facebook 3-4 times, LinkedIn 2-3 times, TikTok 3-7 times. Consistency matters more than quantity.

What are the best times to post?

General guidelines: Instagram 10-11 AM and 7-9 PM, Facebook 9 AM-12 PM and 6-8 PM, LinkedIn 8-10 AM on weekdays, TikTok 12-3 PM and 7-10 PM. Always test with your specific audience.

How do I create an effective editorial calendar?

Define 3-5 content pillars (e.g. educational, behind-the-scenes, promotional), alternate formats (photos, videos, carousels, stories), plan at least one week ahead and leave room for spontaneous content.

Do I need to be on every social platform?

No. It's better to be consistent on 2-3 platforms where your audience is, rather than being everywhere inconsistently. Choose based on your industry and target audience.

What are content pillars?

Content pillars are the 3-5 main topic categories around which your communication revolves. For example: educational, behind the scenes, promotional, testimonials, entertainment. They help maintain variety and coherence in your editorial plan.

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Plan your social media content for the week. Choose platform, content type and best posting time. Export the plan as text.

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💡 Tips for an effective social plan

80/20 Rule

80% value content (educational, entertainment, inspiration), 20% promotional. Nobody follows someone who only sells.

Consistency > Perfection

3 consistent posts per week beats 10 one week and zero the next. The algorithm rewards regularity.

Mix your formats

Combine photos, carousels, short videos, stories and text. Each format reaches different people in your audience.

Analyze and adapt

Every week check what worked and what didn't. Repeat what works, change what doesn't.

Suggestions are based on general social media marketing best practices. Every business is unique: test and adapt based on your results.

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